This Morning’s Cat Deeley Caught in Awkward Moment as She Admits ‘We Cheat’
Cat Deeley’s Unexpected Confession on This Morning
On a lively episode of ITV’s popular daytime show, This Morning, viewers witnessed an unexpected and amusing moment involving presenter Cat Deeley. While wrapping up the news segment alongside co-host Ben Shephard, Cat made a surprising admission that left both the studio guests and audience caught off guard. The pair were discussing the show’s Spin To Win competition, a popular interactive segment where viewers call in for a chance to win cash prizes of up to £12,000.
As Ben detailed the competition’s terms and conditions, Cat wished viewers good luck, but then turned to Ben with a cheeky question. “Are you saying that to me? Because of the competition?” she asked. Ben’s reply hinted at past experiences, prompting Cat to blurt out, “We cheat a little bit!” This candid confession instantly sparked laughter and disbelief among the guests, including regulars Gyles Brandreth and Ashley James.
The Reaction from Co-Hosts and Guests
Gyles Brandreth was visibly taken aback by Cat’s admission and quickly defended the show’s integrity, stating, “I don’t think we do!” Ben Shephard also chimed in to clarify, “We know, we never have, we never will. We can’t!” Cat, however, maintained a playful tone, explaining that sometimes the issue was simply that “people don’t pick up the phone,” which can make the competition segments tricky to manage live on air.
The lighthearted exchange continued with Ben joking about the need for a “button” to prevent accidental slips during live broadcasts, referencing fellow presenters Ralf Little and Will Mellor who reportedly have such a device. Cat’s laughter and smirks to the camera added to the fun atmosphere, showcasing the genuine camaraderie between the hosts.
Understanding This Morning’s Competition Format
This Morning’s Spin To Win competition is a staple of the show, engaging viewers by offering them a chance to participate live and win significant cash prizes. Typically, the competition segments are presented by Andi Peters or Jeff Brazier, with occasional contributions from other celebrities like Kate Lawler. Cat Deeley and Ben Shephard, who co-host the show from Monday to Thursday, usually hand over the competition hosting duties to these presenters.
The show’s Friday editions are generally hosted by Alison Hammond and Dermot O’Leary, maintaining a varied and dynamic presenting lineup. Regular guests such as Gyles Brandreth and Ashley James provide commentary on current news and headlines, adding depth and personality to the program. This Morning has also welcomed notable figures like ex-Good Morning Britain host Piers Morgan to discuss topical issues, further enhancing its appeal.
Why Cat Deeley’s Admission Resonated with Viewers

Cat Deeley’s playful admission about “cheating” during the competition segment resonated with viewers because it revealed a behind-the-scenes glimpse into the challenges of live television. Managing live competitions where viewers must call in can be unpredictable, and sometimes producers and presenters need to adapt quickly to keep the show running smoothly.
Her honesty and humor helped humanize the presenters, showing that even experienced hosts like Cat and Ben encounter unexpected moments on air. This transparency fosters a stronger connection between the audience and the show, making viewers feel more engaged and entertained.
The Importance of Transparency in Live TV
Live television is inherently unpredictable, and moments like Cat Deeley’s confession highlight the importance of transparency and authenticity in broadcasting. When presenters openly acknowledge the realities of live production, it builds trust with the audience and adds an element of relatability.
This Morning’s ability to blend news, entertainment, and candid moments ensures it remains a beloved fixture of daytime TV. The show’s willingness to embrace imperfections and spontaneous interactions contributes to its enduring popularity.
Conclusion
Cat Deeley’s unexpected admission on This Morning about “cheating a little bit” during the Spin To Win competition provided a memorable and entertaining moment for viewers. It showcased the fun, unpredictable nature of live television and the genuine rapport between the show’s hosts and guests. If you want to catch more candid moments and stay updated with This Morning’s latest news and competitions, be sure to tune in weekdays at 10 am on ITV1. Don’t miss out on your chance to participate in Spin To Win and maybe even walk away with a cash prize!






















