March is Colorectal Cancer Awareness Month, a time dedicated to increasing public knowledge about this deadly disease and encouraging early detection. 

TODAY Show anchor Craig Melvin has been using his platform to spread awareness, motivated by a deeply personal connection to the cause. 

His brother, Lawrence, tragically passed away from colorectal cancer in 2020 at just 39 years old. 

Since then, Melvin has been on a mission to educate others and support research efforts to combat this illness.

A Personal Mission to Save Lives

Following his brother’s passing, Craig Melvin took a proactive role in advocating for colorectal cancer awareness. 

He now serves on the board of the Colorectal Cancer Alliance, a national nonprofit dedicated to supporting patients, funding research, and promoting screening for early detection. Through this role, Melvin helps to lead initiatives that bring crucial attention to this disease, which is one of the most prevalent cancers in the United States.

A Golf Invitational for a Cause

One of Melvin’s most impactful contributions has been hosting an annual golf invitational alongside his wife. This event has successfully raised over $1 million in support of colorectal cancer research, prevention, and treatment programs. The funds generated help fuel efforts to reduce the prevalence of the disease and assist families affected by colorectal cancer.

The invitational is not just about playing golf—it serves as a powerful reminder of the lives lost to this disease and the urgent need for more awareness and medical advancements. It brings together supporters, medical professionals, and advocates who share a common goal: to fight colorectal cancer and save lives.

Honoring His Brother Through Fashion

In addition to the golf invitational, Melvin has embarked on a unique and heartfelt project: designing a special pullover and a pair of socks in honor of his late brother. These items are more than just clothing; they symbolize remembrance, resilience, and the ongoing fight against colorectal cancer. Proceeds from the sale of these specially designed pieces will go toward funding awareness campaigns and research efforts.

By creating these items, Melvin hopes to reach an even wider audience, sparking conversations about the importance of screening and prevention. His initiative shows that advocacy can take many forms, whether through fundraising events, apparel, or simply sharing one’s personal story to inspire action.

The Growing Impact of Colorectal Cancer

Colorectal cancer remains a leading cause of cancer-related deaths in the United States. According to the American Cancer Society, it is the third most common cause of cancer deaths in men and the fourth most common in women. These alarming statistics have prompted health experts to revise screening recommendations.

Previously, routine screenings were advised starting at age 50, but due to the increasing number of younger patients diagnosed with the disease, the recommended screening age has been lowered to 45. This change aims to catch cancer in its early stages when treatment is most effective.

The American Cancer Society estimates that approximately 154,000 people in the U.S. will be diagnosed with colorectal cancer this year alone. These numbers highlight the urgent need for continued awareness, better access to screenings, and advancements in treatment options.

How You Can Make a Difference

If you want to join the fight against colorectal cancer, there are several ways to contribute:

Get screened: If you’re 45 or older, schedule a colorectal cancer screening. Early detection can save lives.

Support fundraising efforts: Consider donating to organizations like the Colorectal Cancer Alliance or participating in events like Melvin’s golf invitational.

Raise awareness: Share information about colorectal cancer with your friends and family to encourage screenings and preventive care.

Shop for a cause: Purchasing Melvin’s specially designed pullover and socks is a great way to contribute while also spreading awareness.

A Legacy of Hope and Action

Craig Melvin’s dedication to colorectal cancer awareness is a testament to the love he had for his brother and his determination to prevent other families from experiencing the same loss. Through his advocacy, fundraising efforts, and creative initiatives, Melvin is making a lasting impact in the fight against this disease.

Colorectal cancer may be a formidable opponent, but with increased awareness, early detection, and continued research, there is hope for a future with fewer diagnoses and more survivors. By taking action today, we can honor those we’ve lost and help protect future generations from this devastating disease.

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