Hoda Kotb may have stepped away from her longtime role on Today, but she’s not slowing down. 

The beloved broadcaster, who left the NBC morning show to spend more time with her daughters, is already diving into new and exciting projects. 

One of her latest ventures involves a collaboration with HGTV icon Joanna Gaines, sparking curiosity among fans eager to see what the duo has in store.

A Teaser for Something Big

On February 4, Kotb shared a series of photos on social media featuring herself and Gaines inside what appeared to be a brand-new office space. 

The images showed the two smiling, embracing, and walking through the space alongside a group of people. 

In the caption, Kotb hinted at their upcoming project, writing, “Remember I was talking about repotting—gotta take first steps…We have something fun cooking! Come along on the great adventure…Stay tuned. I love @joannagaines.”

Gaines, the Fixer Upper star and Magnolia Network co-founder, also shared the photos and added her own words of encouragement. She commented, “Let’s go!!! So incredibly proud of you @hodakotb,” adding a plant emoji to reference Kotb’s metaphor about “repotting” her life.

The ‘Repotting’ Concept

Kotb’s use of the term “repotting” wasn’t random. She first spoke about the concept during a conversation with Maria Shriver on Today in October 2024. At the time, she explained that she was contemplating a major life change, likening it to uprooting herself and planting new roots elsewhere.

“I love the term ‘repotting,’” she said during the interview. “It’s like you’re pulled up by your very roots, your foundation, everything that grounds you, and your roots are in the air and you’re scared. ‘Where am I going to land?’”

Now, it seems that her new collaboration with Gaines is part of that process. Though details of the project remain under wraps, their joint enthusiasm suggests it’s something meaningful and exciting.

Fans React with Excitement

As soon as Kotb and Gaines shared their posts, fans flooded the comments with messages of excitement and anticipation. The idea of two powerhouse women teaming up had followers buzzing about what the project could be.

“Hoda + Joanna?! I can’t wait!!! ❤️” one fan wrote.

Another added, “I don’t know what this is, but I’m already excited!”

With both Kotb and Gaines being well-loved for their uplifting personalities and inspirational work, the collaboration is expected to be something that resonates with a wide audience.

Hoda’s New Wellness Venture

While this project with Gaines remains a mystery, Kotb has been open about other plans for her post-Today career. In a January 6 appearance on The Kelly Clarkson Show, she revealed that she’s launching a new wellness-focused business.

“I am starting a wellness app and company that will involve retreats and a podcast and all kinds of things that we can get together, do things that I love,” she shared.

Though she didn’t specify whether her collaboration with Gaines is related to her wellness venture, the two certainly share a passion for personal growth and creating meaningful spaces—whether physical, emotional, or spiritual.

Joanna Gaines: The Perfect Partner

Joanna Gaines is no stranger to reinvention. Alongside her husband, Chip Gaines, she built a home renovation empire through their hit HGTV show Fixer Upper, which eventually led to the launch of Magnolia Network. Known for her impeccable design style and commitment to creating beautiful, functional spaces, Gaines has expanded her brand to include retail, publishing, and even a restaurant.

Like Kotb, she also embraces change and personal growth, making her an ideal collaborator for whatever project they are cooking up.

What Could Their Project Be?

While neither Kotb nor Gaines has revealed specifics, there are plenty of possibilities for their partnership:

A New Show or Series: Given both of their media backgrounds, they could be working on a new series that blends lifestyle, wellness, and home design.

A Retreat or Workshop Space: This could tie into Kotb’s wellness venture, offering immersive experiences focused on self-care, home design, or personal growth.

A Book or Podcast Collaboration: With both women having experience in publishing and broadcasting, they could be co-authoring a book or launching a podcast together.

Whatever the case, it’s clear that Kotb’s next chapter is already unfolding, and she’s embracing it with excitement.

Looking Ahead

Hoda Kotb’s departure from Today was a significant shift, but she hasn’t stepped away from the public eye. With new projects on the horizon and a high-profile collaboration with Joanna Gaines, she’s proving that change can be an opportunity for growth and creativity.

Fans will have to wait for more details, but one thing is certain—this “something fun” is bound to be inspiring, heartfelt, and filled with the warmth that both Kotb and Gaines bring to everything they do.

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